This article is talking about the social media blogging network.
-the age group 19-29 is declining in blog writing and reading
-the millennials are the most avid blog writers and readers
-our generation (tech gen.) technology is our DNA
-blogging is for fun, pleasure, and self expression, says a survey
-BlogHer and iVillage is divided into 4 groups (millennials, Gen X/Y, Bommers, and seniors)
- more preferance for Facebook over blogs
-blogging is too damending and cumbersome
-blogging is basically boring now
Perspectives
blogging is declining while other social networks like Twitter and Facebook is increasing. it's saying that there are still some bloggers out there hence the 4 groups but others are moving out of blogging to something that's better and newer with cool features. (Facebook "like" button)

personally i prefer Twitter and Fcebook over blogging. i dont want to read discriptions, i dont have the attention span. fast and quick with cool features is what i like.
link
http://www.brandchannel.com/home/post/2010/04/27/to-blog-or-not-to-blog.aspx

